The sari is back in fashion in Pakistan, especially among the urban elite, nearly three decades after it went out of vogue due to the conservative policies followed by former dictator Zia-ul Haq. The popularity of Indian TV dramas such as Kyonki Saas Bhi Kabhi Bahu Thi, Kahin Tu Hoga, Kumkum and Kahani Ghar Ghar ki among Pakistani women has lead to an increasing trend of wearing saris and has played a major role in setting a new fashion trend in the country.20 years ago, one eminent Indian journalist was surprised to find one sari shop called Benares Sari House in Karachi, for he had very rarely seen ladies in Pakistan wearing saris.
But today in 2010, there are hundreds of textile emporia in Pakistani cities, (ranging from Butt Sari Boutique in Peshawar –Mohsins of Rawalpindi, Resham ghar of Islamabad and the Palki of Lahore) selling saris, from exquisite Parsi garas to Benarasi saris famed for its gold and silver brocade.
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